The Gold Guide

Base: Often brass or copper
Gold layer: Very thin (typically under 0.5 microns)
Durability: Most affordable, but wears down more quickly as it is highly sensitive to water, sweat and daily friction.
Value: Entry-level price point

Gold-plated jewellery offers a gold look at a lower cost, but because the gold layer is very thin, it will tarnish over time, especially with regular wear or exposure to moisture and chemicals. It’s best suited for occasional wear rather than everyday pieces.

Base: Sterling silver
Gold layer: At least 2.5 microns of 10k (or higher like our 18k) gold
Durability: Much thicker and more resilient than standard plating, it won't tarnish.
Value: A premium look and feel without the cost of solid gold

Gold vermeil offers a fine jewellery look and feel, without the cost of solid gold, what we call demi-fine. With mindful wear and thoughtful storage, it stays beautiful for years.

Base: Usually brass
Gold layer: 5% gold weight bonded to the base metal
Durability: Longer-lasting than gold-plated
Value: Mid-range price point

Gold-filled jewellery has a thicker layer of gold than plating, which can make it more durable. However, because the gold is bonded rather than moulded, it limits the level of fine detail, stone-setting, and delicate shaping possible in the design.

For us, that trade-off didn’t align with the level of refinement and symbolism we wanted to create.